Helping small to medium companies become leaner, more productive and competitive through expertise acquired from working with big business.

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Edwin van der Graaf

        Managing Director

An accomplished, versatile and highly motivated business leader in the FMCG, Retail, Sales and Logistics sectors.

I have diverse experience in small to large format stores, corporate and franchised.


My roles have overseen IT, Marketing, Buying, Store Operations, Logistics and Finance Departments.

A former multi-site Franchisee, I truly understand what it means to own your own business, its highs and lows. I also understand the different challenges facing single and multi-site store leadership.

I have been privileged to work in great companies with strong brand presence and have enjoyed contributing to their success, driving strong business results and value add services.

Achievement and people oriented, I lift team performance and associated customer engagement through an authentic leadership style that creates mutual trust, respect, credibility and accountability.

SME Support Services is an approved Provider for the SME Business Advisory Services Program run by the Department for Innovation and Skills (DIS).

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Contact me today to see how I can assist you

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